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When do you know your app is truly ready for the world? After years of research and development, you do not want your efforts to be left unnoticed, but standing out when you are competing with almost 3 million apps is not exactly plain sailing. Here is a list of things you should consider before releasing your application.
- Define your target group. The first thing you need to check before launching is whether you have a solid foundation or not. In order to benefit from a well-defined target market, you need to know who has a need for your product or service and who is most likely to buy it. Start by analyzing factors such as: location, gender, age, income level, occupation etc.
- Choose your app’s name wisely. Knowing your audience will make you choose keywords for your app’s name and description more easily and efficiently. In a crowded marketplace, every opportunity to increase visibility is important. Keep in mind that higher ranking offers your app more exposure, brings more traffic and increases the number of downloads.
- Read the app review guidelines. This will help you have a better understanding of the process of launching your app. Being informed can also help you prevent the situation where the app review process may be delayed and your app could be rejected. Review times can vary by app. In App Store, 50% of apps are reviewed in 24 hours and over 90% are reviewed in 48 hours.
- Test, improve, repeat. Whether you choose to ask your friends to try your app or talk to your developer to use Android Emulators or iOS Simulators, this step is crucial before launching your app. It is a great way to detect bugs or design issues before getting the product in front of the users.
- Encourage feedback from users. Feedback will help your app maximize its potential. Make sure you give users the possibility to provide useful feedback, such as honest opinions regarding the app, asking for a new feature or reporting bugs. The best business decisions are the ones based on customer data.
- Plan ahead the marketing activities. Relying solely on feedback from users is not enough. Since this is one of the most neglected aspects in app development, doing some basic planning can make the difference. Promote your app on social media, interact with users on forums or build a landing page announcing the release.
- Use a tool for analytics. Google Analytics, Fabric Answers or Flurry are just a few options that can help you with gathering information and analyzing it in order to make future improvements based on relevant reports. Measuring and optimizing user acquisition and engagement will bring long-term benefits.
- Aim for the (five) stars. Getting five stars ratings can make your app more discoverable and successful. Choose the most suitable time to prompt, preferably after your customer has accomplished his or her goal. Come up with a personal, unique prompt message to get customers to rate your app. Also, encourage people who did not rate it well to re-rate after fixing the problem they pointed out. Don’t forget that creativity is a key component of differentiating yourself from the competition.
Before your app goes live, make sure to check off the following:
- Define your target group
- Choose your app’s name wisely
- Read the app review guidelines
- Test, improve, repeat
- Encourage feedback from users
- Plan ahead the marketing activities
- Use a tool for analytics
- Aim for the (five) stars
Thinking about turning your business idea into an app? You may find the answers to your questions on our blog. If you need help launching your app, we would be happy to advise you on your app’s technical requirements and strategy. Book a call with us right now.